The net is full of advice on how to build successful ecommerce websites, a number of it bad and a number of it useful. Whilst it is simple to disregard the bad advice, unfortunately the sheer amount available only encourages bad practice during ecommerce development. We are likely to dispel some of the myths that surround ecommerce to ensure that you or your website developer only build ecommerce websites which can be full of the great stuff!
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Myth Number 1 - You are able to never provide too much information
One of the very most common ecommerce myths is as you are able to never provide your buyers with too much information. Buying decisions hinge on information gathering, the theory is that the extra information you provide potential customers the more you enable buying decisions. In reality however too much information is overwhelming and can prevent buying decisions from being made. Filling up your product pages with countless choices and unnecessary information only causes confusion and choice paralysis. Encourage users of your site to become customers by providing them with simple product information, and if you actually want to provide technical specifications for your products present them as separate downloadable documents.
